For the second consecutive yr, Zalando has seen a decline in its income. A rising portion of its earnings comes from gross sales companions on the platform. Zalando goals to actively deal with offering assist to different ecommerce firms.
Along with annual figures, Zalando has additionally launched an replace of its technique. Life-style merchandise and B2B providers are essential on this replace.
Income and revenue
Zalando closed the previous yr with a income of 10.1 billion euros, 1.9 p.c lower than in 2022. The earnings had already barely decreased that yr as effectively. Nevertheless, Zalando operates with a greater return: the EBIT nearly doubled final yr, reaching 350 million euros. The German firm recorded a web earnings of 83.0 million euros in 2023, in comparison with 16.8 million within the earlier yr.
Zalando’s web earnings quintupled in 2023.
Zalando noticed the variety of lively prospects lower by 1.6 million final yr, to 49.6 million European buyers. The variety of orders decreased by ten instances that quantity; Zalando acquired 16 million fewer orders, however with a barely increased common quantity (+5.6 p.c). The corporate goals to develop its buyer and order base once more by increasing with way of life merchandise, together with sports activities objects and toys.
Market
Third-party gross sales have gotten more and more necessary for Zalando. Market companions accounted for 4.9 billion in gross sales in 2023, half a billion greater than in 2022. They represented 34 p.c of Zalando’s B2C buying and selling quantity. In its technique replace, Zalando positions itself explicitly as an organization with each a B2C and a B2B division, which may even be reported individually.
ZEOS
Final fall, Zalando launched success for third-party retailers beneath its new ZEOS model. Below this banner, it goals to “form the European vogue and way of life business past its personal shopper enterprise”. Zalando permits ecommerce transactions past its personal platform, for instance, by way of About You, ASOS, or Otto.
Zalando permits transactions past its personal platform.
Moreover logistics, ZEOS goals to assist different ecommerce firms with software program and providers, Zalando signifies. The nice revenue figures give the corporate the chance to spend money on the strategic priorities of its ecosystem imaginative and prescient, in response to co-CEO Robert Gentz. “We now have the monetary power to efficiently construct the pan-European ecosystem for vogue and way of life ecommerce.”