In the present day, we’re thrilled to announce Wealthfront is increasing into inventory investing to serve a broader set of our shoppers’ investing wants. Our Inventory Investing Account has the entire options you’d anticipate from a inventory buying and selling app together with fractional shares, zero commissions, and a $1 minimal. Nevertheless it’s not your typical inventory investing service.
We had three distinctive guiding ideas after we constructed this product:
1. Allow you to make extra knowledgeable and clever choices when investing in shares
2. Make it straightforward to find, consider, and diversify into shares you will have not thought-about
3. Make it easy to spend money on a number of shares directly
In the end, our purpose was to create a shortcut to smarter inventory investing. We’ve carried out simply that, and we’re excited to share it with you in the present day.
Like discovery playlists, however for locating nice shares
What units inventory investing at Wealthfront other than the remainder? Inventory collections. Inventory collections are designed round distinctive investing alternatives. They’re like playlists, however they assist you uncover nice shares as a substitute of recent songs. Many traders solely spend money on two or three fashionable shares like Tesla, Apple, or Amazon. That is comprehensible as a result of discovering new shares will be difficult and labor-intensive. You would possibly conduct hours of on-line analysis throughout many web sites, observe earnings calls, and have quite a few conversations with your folks about investing simply to maintain up. We constructed inventory collections to ease this ache. Our funding analysis group has thoughtfully designed 35+ collections (with many extra to return quickly) constructed to spotlight investing alternatives so you may uncover related shares simply.
If in case you have a particular inventory in thoughts, it’s straightforward to find further related shares utilizing Wealthfront’s pre-built inventory collections. For instance, let’s say you like Apple merchandise and consider within the firm’s long-term success. In the event you seek for Apple within the Wealthfront app, you’ll uncover associated collections like Apple suppliers (which options corporations from Apple’s provide chain), huge moats (which options corporations with massive market caps which have a robust aggressive benefit over rivals), and transformative {hardware} tech (which options main modern {hardware}/manufacturing corporations which can be utilizing or growing fast-growing applied sciences). Every of those collections options many shares of compelling corporations you may not have thought-about, however might need to.
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Alternatively, you may merely browse all inventory collections and uncover compelling new alternatives like dividend blue chip shares (which incorporates Dow 30 corporations which have a dividend yield of a minimum of 3%) and inflation thrivers (which incorporates a few of the largest fairness REITs and power corporations by market cap, as these two segments have traditionally most persistently outperformed during times of excessive and rising inflation).
The shares in every assortment are equally weighted by default, however you may modify their weights and even simply add particular person shares from that assortment to your account. For instance, in case you browse and discover you’re enthusiastic about our large robotics assortment (which options a few of the largest corporations by market cap in robotics {hardware} and software program), you may in the end resolve you’re solely desirous about including Intuitive Surgical Inc (ISRG) to your account—a inventory you may not have identified about in any other case. In different phrases, collections make it easy to find shares that weren’t beforehand in your radar.
Knowledge and insights, proper at your fingertips
When you’ve found shares or a set of shares you discover interesting, we make it straightforward to dig into the small print by offering all the data you want at your fingertips. For every inventory, you may see particulars in regards to the firm, its latest and historic long-term efficiency, dividend yield, buying and selling quantity, and market cap. We’ve additionally gone the additional mile to present you an goal take a look at the professionals and cons of every assortment so you may perceive each the chance and the potential tradeoffs of investing in it.
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In the end, the choice to speculate is yours, however we’ll equip you with helpful info to allow you to take a strategic and long-term view of your investments.
Spend money on a number of shares with only one deposit
In constructing our Inventory Investing Account, we didn’t simply make it straightforward so that you can spend money on the shares you’re already enthusiastic about—we additionally made it straightforward to find and spend money on many further shares, as a result of we all know that diversification is among the finest methods to handle danger in your investments. Regardless of what number of shares you resolve to spend money on, you may resolve precisely how a lot cash you need to spend money on every one, and we’ll cut up your deposit routinely.
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In the event you presently maintain shares with one other dealer or investing app, you may simply switch your supported inventory investments to Wealthfront with none tax implications with only a few clicks, and consider them proper alongside your Automated Investing Account.
Construct long-term wealth by yourself phrases
We’re proud to have constructed a inventory investing product that allows traders with a long-term, purchase and maintain mindset to make knowledgeable choices extra simply. We hope you’ll give it a attempt to share your suggestions with us.
It’s additionally a degree of delight for us that our inventory investing product places you, the shopper, first. We act in our shoppers’ finest pursuits in every thing we do, so in contrast to different funding apps and brokers, we don’t encourage frequent buying and selling or earn money from cost for order circulation. As a substitute, you get the precise market costs of your inventory purchases and gross sales, and we don’t cost you any commissions in your trades. Purchasers have trusted us with $35 billion of property to assist them develop their hard-earned financial savings and construct long-term wealth on their very own phrases. We maintain ourselves accountable to excessive requirements of funding rigor and try to uphold these requirements in each new funding product we provide.
We’re delighted so as to add the Inventory Investing Account to our suite of best-in-class accounts together with our high-yield Money Account which presently has an APY of 4.05% to your short-term money and our Automated Investing Account to your long-term financial savings. It doesn’t matter what you’re saving for, Wealthfront has the accounts you want to meet your objectives with confidence.