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Have you ever heard of product description writing jobs or seen job advertisements for them on-line? We’re digging into every little thing you could know!
Purchasing on-line has been in style since e-commerce shops had been first launched. Nonetheless, e-commerce buying is rising steadily, with whole on-line retail gross sales rising by 8.6% in simply the primary quarter of this yr.
With extra eyes on on-line merchandise and shops, the demand for compelling product descriptions has by no means been greater. For freelance writers, this rising want can function a beneficial alternative to choose up extra work and even launch a sustainable profession from residence.
Sadly, there was some misinformation surrounding writing product descriptions, so it’s essential to keep away from faux alternatives and intensely low-paying work. If you happen to’re enthusiastic about including ‘product descriptions’ to your record of writing companies, listed here are some important ideas that can assist you get began, in addition to what to be careful for.
![A product description writer working remotely from a cafe and drinking coffee.](https://www.theworkathomewoman.com/wp-content/uploads/Are-Product-Description-Writing-Jobs-Legit1-1024x683.jpg)
![A product description writer working remotely from a cafe and drinking coffee.](https://www.theworkathomewoman.com/wp-content/uploads/Are-Product-Description-Writing-Jobs-Legit1-1024x683.jpg)
What Are Product Description Writing Jobs?
Merely put, product description writing entails creating written content material that describes a product. Relying on the product and enterprise wants, these descriptions can vary from a number of sentences to a number of paragraphs. As a vital a part of an e-commerce web site, corporations usually outsource this process for distinctive content material to freelance writers and copywriters.
The Position of Product Descriptions
Product descriptions are greater than only a record of options and specs; they’re highly effective gross sales instruments. When written successfully, they’ll spotlight a product’s advantages, tackle potential buyer considerations, and in the end drive patrons to buy and enhance the conversion fee.
To not point out, well-crafted product descriptions can increase gross sales amongst web shoppers, which is significant to maintain companies afloat.
Search engine marketing Advantages
Product descriptions additionally contribute to a web site’s SEO (Search engine marketing) efforts. By naturally incorporating related key phrases and phrases, writers might help enhance a product’s visibility on serps. This elevated visibility can result in greater natural visitors and, sure, extra gross sales.
How you can Turn out to be a Product Description Author (Expertise You Want)
As with all writing job, product description writers must have glorious writing expertise and a strong understanding of grammar, spelling, and punctuation. Begin by visiting product pages on your favourite on-line shops.
See how detailed the product descriptions are and that the outline is evident and solutions widespread questions. Additionally, make an observation of any descriptions you see which might be imprecise or don’t do a very good job of promoting the product options, and word why that’s.
Past that, listed here are some important expertise for achievement on this position:
Copywriting: The flexibility to jot down persuasive and interesting content material is essential for driving gross sales.
Analysis and storytelling: Efficient product descriptions require analysis on the product’s options, advantages, and target market. Storytelling strategies may assist make the outline extra compelling.
Search engine marketing data: To extend a product’s visibility, description writers must be aware of Search engine marketing greatest practices and key phrase analysis and utilization.
Consideration to element: Proofreading and modifying are important for producing error-free, high-quality descriptions.
Time administration: Freelance writers usually juggle a number of tasks with tight deadlines, so the power to handle time effectively is essential.
How A lot Does Writing Product Descriptions Pay?
The pay fee for product description writing jobs can differ considerably. Some corporations supply a flat payment per venture, whereas others could pay per phrase or per hour. On common, writers can count on to earn wherever from $10-$50 per hour for these alternatives. Skilled and expert writers could possibly negotiate greater charges, however ZipRecruiter lists the common pay for product description writing round $38 per hour.
Who Hires Product Description Writers?
Probably the greatest locations to seek out product description writing jobs is thru freelance job marketplaces resembling Upwork, Fiverr, and Freelancer.
On Upwork, individuals appear to be hiring product description writers for $10 to $12 per hour on common. With Fiverr, although, you possibly can set your individual charges, and lots of sellers cost $50 to $100 to finish duties resembling:
Writing Shopify and Amazon product listings
Optimizing listings for Search engine marketing
Area of interest product descriptions
Non-public corporations have a tendency to rent copywriters to deal with product descriptions and different writing duties for advertising functions. These roles are sometimes distant or hybrid, and you’ll arrange a job alert on LinkedIn and different job search websites to seek out new jobs on this space.
Another choice is to contemplate content material writing companies that rent freelance workforce members to jot down for his or her purchasers. That is usually a versatile work-from-home alternative the place you possibly can apply to hitch the corporate’s community of freelancers.
In flip, they may present constant work alternatives and deal with all of the shopper interactions so that you don’t must seek for work or spend time advertising your companies. A number of the greatest choices for content material writing companies to hitch if you happen to’re in search of expertise embrace:
Compose.ly – Pays $0.10 – $015 per phrase
Scripted – Pays round $0.05 – $0.10 per phrase
Verbilo – Pay begins at $11.50 per 300 phrases
Are Product Description Writing Jobs Legit?
The brief reply is sure; product description writing jobs are reliable. Nonetheless, like every work alternative, all of it will depend on who’s promoting the place and whether or not the necessities and compensation appear reliable and honest.
Scams are sadly prevalent, and recognizing the warning indicators is essential for any freelancer. Some widespread crimson flags embrace:
Upfront fee necessities: Reputable purchasers usually don’t ask for cash earlier than providing work. If you happen to’re freelancing, you may as well ask the shopper to pay 50% of your payment upfront to keep away from a rip-off. Safe platforms like Fiverr and Upwork can safely vet purchasers and make sure you receives a commission.
Unrealistic guarantees: Be cautious of job postings that assure terribly excessive pay for minimal effort. If it sounds too good to be true, it in all probability is.
Lack of contact info: Reputable purchasers normally present detailed contact info and are prepared to speak through electronic mail or telephone. Additionally, examine to see that the corporate has a list on the BBB and third-party evaluations from websites like Glassdoor and TrustPilot.
Poorly constructed job postings: Scammers usually use generic or poorly written job descriptions.
![A product description writer working remotely from a cafe and drinking coffee.](https://www.theworkathomewoman.com/wp-content/uploads/Are-Product-Description-Writing-Jobs-Legit2-1024x683.jpg)
![A product description writer working remotely from a cafe and drinking coffee.](https://www.theworkathomewoman.com/wp-content/uploads/Are-Product-Description-Writing-Jobs-Legit2-1024x683.jpg)
Suggestions For Maximizing Your Revenue
Take a Copywriting Course
Copywriting is a specialised ability that focuses on writing persuasive and compelling content material. Taking a course or attending workshops can enhance your copywriting expertise, making you extra beneficial to purchasers and probably rising your revenue.
As a copywriter, you possibly can supply companies resembling writing partaking headlines, drafting electronic mail and advertising campaigns, and writing Search engine marketing-friendly product descriptions.
Be a part of LinkedIn
LinkedIn is a beneficial instrument for freelance product description writers to attach with potential purchasers. Use the platform to showcase your expertise, expertise, and portfolio and attain out to corporations or people who could also be in want of fine product descriptions.
Supply Further Companies
Take into account increasing your companies past simply product description writing. You possibly can supply add-ons like Search engine marketing optimization, product images, and even in-depth gross sales copy. For instance, if you happen to write product descriptions for somebody’s Shopify retailer, you may as well see in the event that they’d be enthusiastic about hiring you to jot down the gross sales copy for his or her new digital product or course as properly.
Negotiate With Purchasers
Don’t be afraid to barter charges with purchasers, particularly if in case you have a robust portfolio and monitor document of delivering high-quality work. Analysis business requirements usually since they might change over time, and keep on prime of traits and greatest practices in your discipline. If you happen to work on a venture that does exceptionally properly, make sure to save that optimistic suggestions and even ask the shopper if they could be a reference sooner or later.
Closing Phrases About Product Description Jobs
Product description writing jobs is usually a distinctive approach for writers to receives a commission for content material creation whereas working from residence. You don’t want years of expertise or a particular diploma to get began. As an alternative, you simply want a willingness to discover ways to write an in depth description and clarify a product’s key options.
Whether or not you’re in search of distant work within the copywriting discipline or some freelance assignments that you are able to do flexibly, writing brief product descriptions may change into an everyday alternative, given what number of e-commerce shops and companies there are that want this service.