Producing content material advertising and marketing matters doesn’t need to be daunting. Generally you’ll be able to decide a theme and riff on it.
Content material advertising and marketing is the act of making content material, publishing it, and selling it with the goal of attracting, partaking, and retaining clients. Content material advertising and marketing is usually paired with search engine marketing to assist carry potential clients to a enterprise’s web site.
Every month since 2014 I’ve created a listing of content material concepts to encourage retailers. For August 2022, I’m exhibiting how a single idea or theme can generate many extra concepts.
As I sat down to write down, one thing concerning the 12 months 2022 attracted me. It was all of the quantity twos, particularly the 22 on the finish. So I began serious about content material concepts not just for August however, extra particularly, for August 22, 2022. This date gave me a path to observe, making it simple to generate this record.
I hope you discover these matter ideas — and the notion of working down an idea — useful.
1. August 22: Loch Ness Monster Sighted
The Loch Ness Monster — usually referred to as Nessie — is a creature stated to dwell in a comparatively giant lake (Loch Ness) within the north of Scotland. Loch Ness is about 23 miles lengthy and as a lot as 788 toes deep.
The primary sighting of this sea monster goes again to the 12 months 564 and the twenty second day of August.
Saint Columba was a monk, missionary, and abbot credited with spreading Christianity in Scotland. He was born in 521 AD in Eire, and, after coaching, he got down to convert the pagans.
A biography of Saint Columba written whereas he was alive claimed Nessie was about to assault one other when Columba shouted for the beast to cease and ordered it again into the water.
There have been quite a few sightings of the monster since Columba, however there is no such thing as a definitive proof that it exists. Some consider Nessie is a delusion, whereas others suppose it might be actual.
In your firm’s content material advertising and marketing efforts this August, think about using Nessie as inspiration. You could possibly write concerning the Loch Ness Monster itself — becoming for a web based retailer that sells journey guides or baggage. A images or digital camera store may write an article concerning the numerous Nessie images or movies — and even create one in all its personal.
Otherwise you may discover different myths that make sense for your corporation or clients.
2. August 22: Eat a Peach Day
To a botanist, peaches are a stone fruit associated to plums, apricots, and nectarines. To an economist, peaches are a well-liked meals commodity grown worldwide, with China, Italy, Spain, and the U.S. being the highest producers.
A nutritionist may say that peaches are supply of dietary fiber and nutritional vitamins A and C and that peaches may be eaten recent, canned, or baked.
However for everybody else, peaches merely style good.
To include peaches and Nationwide Eat a Peach Day into your organization’s content material advertising and marketing, write about recipes that characteristic this fruit, describe its well being advantages, or focus on storage and preservation ideas.
You could possibly additionally write concerning the historical past of peaches and their totally different varieties.
Whereas they’re a pure matter for culinary shops, peaches is perhaps a refreshing content material thought for a lot of different companies.
3. August 22: Tooth Fairy Day
The tooth fairy is a legendary creature — not in contrast to Nessie — who leaves cash underneath a toddler’s pillow when that little fellow or misses loses a tooth.
Some argue that the tooth fairy story originated in Europe and was dropped at America by immigrants. There are various totally different variations of the story, however all of them share the identical premise: a creature comes to gather tooth in change for a reward.
Others recommend that the story is a kind of well being training propaganda created within the early twentieth century to assist promote good dental hygiene. The American Dental Affiliation, for instance, recommends that all of us get no less than two tooth cleanings per 12 months. For that reason, there are two nationwide Tooth Fairy Days in the USA, February 28 and August 22.
Content material entrepreneurs may inform the origin of the tooth fairy (a factual model or a brand new made-up one), concentrate on recommendation for folks, or characteristic dental merchandise. The subject may work for on-line shops that promote something from toys to toothpaste.
4. August 22: Invoice Parcells’ Birthday
Invoice Parcells is a retired American soccer coach who labored within the Nationwide Soccer League for greater than 30 years, together with serving as an NFL head coach for 19 seasons.
Parcells led 5 groups to the playoffs and received two Tremendous Bowl titles with the Giants in 1987 and 1991. He’s thought of probably the greatest coaches in NFL historical past and in 2013 was inducted into the Professional Soccer Corridor of Fame.
On August 22, 2022, Parcell turns 81.
For content material entrepreneurs at retail sporting items or memorabilia outlets, Parcells’ birthday is a superb time to write down about his life and profession, spotlight a few of his well-known quotes, or focus on his teaching fashion and the way it has influenced others. You could possibly additionally profile some gamers he coached who had profitable NFL careers.
5. August 22: Liquid Cleaning soap Patented
The writers and video creators accountable for content material advertising and marketing at cleaning soap producers and retailers are undoubtedly consultants at stain elimination, deodorizing, and normal family upkeep.
However the idea of cleansing extends past cleaning soap. For instance, eradicating the odor of smoke or sweat from garments may be difficult. Three widespread ideas don’t contain conventional detergent.
Use white vinegar.
Soak in baking soda and water.
Add lemon juice to your load of laundry.
The primary U.S. patent for liquid cleaning soap (No. 49,561) was awarded on August 22, 1865, to 1 William Sheppard of New York.
Therefore entrepreneurs may create content material about Sheppard’s unique invention or broaden into non-traditional cleansing options.