Dutch consumers anticipate to purchase extra on-line within the subsequent few years, specifically well being, magnificence and meals merchandise. For the primary time, over half of shoppers say they may purchase extra on their smartphone in 5 years.
That’s what an annual analysis by Dutch trade advocate Thuiswinkel.org says. One thousand respondents within the Netherlands took half in it. The buyer questionnaire is part of ShoppingTomorrow, a assume tank about the way forward for ecommerce.
40% bills on-line in 2027
Shoppers anticipate to purchase much more on-line in 5 years. The anticipated income share has elevated from 37 p.c in 2025 to over 40 p.c in 2027. Buyers due to this fact say the expansion in ecommerce of the previous few years will proceed.
Essentially the most development is anticipated for Well being&Magnificence and Meals.
Essentially the most development is anticipated for the classes Well being&Magnificence and Meals/Nearfood. These segments already noticed bills enhance in the course of the pandemic. Over 20 p.c of consumers say they may spend extra on meals. For magnificence merchandise this quantity is even greater: 26 p.c.
Smartphone will get higher hand
For the primary time, over half of Dutch consumers (53 p.c) say they may do most purchases on their smartphone in 5 years. Final 12 months, this was solely 48 p.c. Almost 60 p.c assume orders will principally happen on on-line marketplaces.
60% says the vast majority of orders shall be on marketplaces.
Moreover, voice assistants have misplaced recognition. Whereas final 12 months 50 p.c would purchase extra through sensible assistants, this 12 months that quantity has fallen to lower than 40 p.c.
Buyer hesitant in sharing private knowledge
Information privateness is necessary to shoppers: nearly 80 p.c assume on-line companies can abuse their private knowledge. However, 2 in 5 clients trusts that corporations will deal with this info accurately.
Furthermore, 40 p.c don’t like personalised adverts. For optimization of internet sites this quantity is decrease: 27 p.c.
Sustainability the norm in 5 years
For 1 in 5 Dutch clients, sustainability is decisive when making a purchase order. Though the worth remains to be extra necessary for sustainable merchandise in comparison with environmental points, comparable to the fabric. Nonetheless, 70 p.c of respondents assume sustainable and Company Social Duty (CSR) would be the norm in 5 years time.