DMEXCO is a gathering place and neighborhood for all key decision-makers from digital enterprise, advertising and innovation. This yr, DMEXCO will happen on-site in Cologne on September 21 & 22, 2022. Expertise networking, change and enterprise!
This yr we provide most visibility for one of the vital dynamic industries with the model new World of E-Commerce space. With this matter space we provide a devoted ecosystem consisting of expo, convention and networking round e-commerce – the right enterprise and branding platform for on-line retailers, expertise and repair suppliers. Resolution-makers prolong their data and get impressed, make contacts, and shut offers. DMEXCO — the place tomorrow’s digital enterprise occurs immediately. Be part of the longer term!
2020 version
DMEXCO is the assembly place and a neighborhood for key gamers in digital enterprise, advertising, and innovation. This yr, DMEXCO takes place nearly on the brand new digital occasion platform DMEXCO @house from September 23 to 24, 2020. You may expertise networking, change & enterprise in a decentralized, seamless and simple method – wherever you might be: at house, within the workplace or on the go. Get your ticket now!
DMEXCO 2020 tendencies – Why “Perspective Issues” in E-commerce
Underneath the motto ‘Perspective Issues’ DMEXCO @house, September 23 & 24, will innovate in digital for a totally built-in digital convention and commerce present with matchmaking alternatives. By no means earlier than has perspective been extra essential than on this pandemic because the world struggles between human and financial survival. By no means earlier than has there been such an accelerated digitization of labor, life and procuring throughout the globe. What’s the affect on E-commerce on this altering panorama?
Between February and June 2020, the web gross sales quantity within the EU elevated by 17.4% however based on Statistica, progress has fluctuated wildly because the onset of the pandemic. Regardless of some provide chain challenges throughout lock down, Amazon has introduced document gross sales progress. Is that this the longer term for E-commerce, mentioned on a DMEXCO weblog or is it too early to inform? There’s uncertainty on this pandemic however it’s time to push the reset button and collectively look forward. Because the European assembly place for enterprise of the longer term, the DMEXCO neighborhood will probably be protecting the important thing e-commerce tendencies with discussions from business leaders, sensible deep dive periods, grasp courses and progressive exhibitors. Some key tendencies to think about:
Inexperienced stress and digital company duty
The world could also be briefly relieved of in search of carbon offsetting options to compensate for international journey, just like the DMEXCO forest environmental initiative launched final yr however inexperienced stress is right here to remain. For instance, within the UK, this inexperienced pattern in mobility will be seen as Tesla has change into the third finest promoting automotive and in France it’s the solely model to see a rise in registrations in 2020. For DMEXCO @house, this can be a related pattern and a bit of the convention is devoted to the way forward for ‘Mobility and Urbanisation’ with main business audio system equivalent to Thomas Ingenlath, CEO Polestar & Head of Design Volvo. Shoppers will proceed to see sustainability and digital company duty as a think about making buying choices. Not each e-commerce firm could have the identical perspective however having an perspective on how manufacturers can drive societal innovation and take digital duty is enterprise related.
Augmented Actuality/Digital Actuality coming into their very own in Corona occasions?
Digital actuality (VR) and its carefully associated cousin augmented actuality (AR) have been touted for a number of years now as applied sciences prone to have a profoundly transformative impact on the best way we store. This yr has seen extreme restrictions on the bodily retail market and customers have needed to depend on a digital expertise. Will augmented actuality change into a key element of the e-commerce expertise as client habits change? A DMEXCO weblog story outlines some examples of retail apps, equivalent to Ikea, which gives a digital, life like expertise of the CX expertise or the Amazon AR app. That is an progressive pattern to look at for each enterprise to client and enterprise to enterprise e-commerce markets.
Cellular Commerce
Smartphones have virtually change into an extension of our our bodies, and with it, the marketplace for cellular apps is likely one of the quickest rising segments within the expertise market. Creating a pretty cellular commerce expertise isn’t just about repurposing a web site. Maximizing the technical alternatives in cellular fee programs, location primarily based advertising, app growth and advertising and integrating the expertise with the most recent client tendencies are key drivers to attaining success.
Visible, Voice and Which Channel?
The a lot touted prediction that half searches could be made through voice has not but been reached however Google has reported an elevated variety of searches utilizing voice. Regardless of some setbacks in client belief over Alexa, voice expertise is a pattern each in search and buying that shouldn’t be ignored in a long run e-commerce technique. For profitable gross sales, on-line retailers can’t simply have an internet presence however must be built-in into an omni channel gross sales and advertising technique with the appropriate applied sciences for the goal market. A report by hubspot reveals that 71% usually tend to buy primarily based on social media referrals. This pattern extends to ‘store on social media’, the place visible turns into much more essential to the client expertise, significantly as era Z comes into the market.
Synthetic Intelligence, Personalization and Localization
A research from Juniper Analysis has discovered that international retailer spending on AI will attain $7.3 billion each year by 2022, as retailers goal new avenues to extend personalization of the client expertise. Prospects are more likely to buy when the expertise is private. A variety of applied sciences is offered to e-commerce firms to personalize that have from AI-optimized pricing and discounting, automated platforms to generate well timed affords and chatbots that reply to buyer queries in a speedy method. With ‘personalization may come localization. Many retailers are adapting their apps to create a extra domestically related expertise for the client. This very uncommon yr may cement a pattern in direction of localization as an important element to driving client buying choices.Worldwide audio system Dennis Crowley, Foursquare, who’ve been utilizing their location primarily based monitoring expertise to help with combating Corona within the USA, or Claire Hughes Johnson, Stripe, innovating in payment-processing on-line will be a part of high stage executives from e-commerce firms equivalent to About You, Otto, Gruner & Jahr and social media innovators like Snap to speak about many extra tendencies to the DMEXCO neighborhood of consultants.