Browser extensions are important instruments for SEO. I take advantage of them on daily basis to avoid wasting time and improve productiveness.
I’ve addressed my favourite Chrome extensions for key phrases, authority, and analytics. What follows are my favorites, all free, for on-page auditing — to seek out errors, determine areas of enchancment, and analyze rivals.
Hyperlink Checkers
Free Backlink Checker is on the market for Chrome and Firefox. This free extension scans a web page for hyperlinks and generates a report containing:
Inside and exterior hyperlinks,
Anchor textual content for every hyperlink,
Goal root area of every hyperlink,
Hyperlink standing (damaged, unverified),
Nofollow attributes.
I take advantage of Free Backlink Checker to extract all hyperlinks and export into Excel for extra evaluation, resembling sorting by area and header standing. The extension additionally reveals the HTML code of any hyperlink when hovering over it.
Damaged Hyperlink Checker is another choice. It, too, is on the market for Chrome and Firefox.
I sometimes use an online crawler to seek out damaged hyperlinks. However a crawler doesn’t determine a selected hyperlink — solely the web page — making it difficult to seek out and repair, particularly when the hyperlink sits in an enormous navigation menu.
Browser-based hyperlink checkers make it a lot simpler by color-coding on-page hyperlinks based mostly on their standing.
Damaged Hyperlink Checker runs its report by default when a web page hundreds, which to me is extreme. Examine My Hyperlinks, one other Chrome extension, runs solely when its icon is clicked within the handle bar. It additionally color-codes redirects, which, like damaged hyperlinks, needs to be mounted.
Key phrase Highlighters
To determine key phrases on a web page, I want Spotlight Magic for Chrome and Multi-Key phrases Highlighter for Firefox.
Desktop browsers will spotlight specified key phrases on a web page utilizing Ctrl+F (PC) or CMD+F (Mac). However there’s no straightforward solution to differentiate variations of phrases (plural vs. singular) or phrases with different phrase sequences (“the blue shirt” vs. “the shirt is blue”).
Spotlight Magic and Multi-Key phrases Highlighter each verify differing phrases and mixtures — all recognized with distinctive colours. It’s useful for recognizing over-optimization, resembling utilizing too lots of the similar key phrases (standalone or in phrases), and for analyzing rivals’ priorities.
Textual content Optimizing
TextOptimizer is on the market for Chrome. The extension analyzes a web page, extracts the first key phrase, and suggests associated ideas to enhance relevancy for a focused search question.
TextOptimizer assigns an general rating, which I don’t deal with. However I often use the strategies to enhance a web page’s rating for a subject.
Nofollow Highlighters
NoFollow, an extension, has Chrome and Firefox variations. It highlights nofollow hyperlinks on any web page, useful for monitoring inner and exterior hyperlink fairness and detecting mistaken nofollow attributes.
NoFollow is very helpful for older web sites that use the now ineffective “PageRank sculpting” and for older WordPress plugins that used the tactic.
Nevertheless, solely NoFollow’s Firefox model checks for nofollow meta tags. To verify in Chrome, strive Hyperlink Redirect Hint, one other extension, which additionally tracks indexation standing and Robots.txt crawl errors.
There’s no “working” NoFollow and Hyperlink Redirect Hint. Each routinely spotlight nofollow hyperlinks on a web page when loaded in a browser.
Schema.org Validators
Ryte Structured Information Helper is a Chrome extension. I take advantage of it to rapidly verify the structured information (Schema.org, primarily) — resembling in wealthy snippets in natural search outcomes — utilizing the field, proven under, within the prime proper nook of Chrome.
From there, I copy-paste the markup into the Schema.org validator for extra element.