Black Friday, sandwiches, elections, board video games, and a tribute to aviation are content material advertising alternatives for November 2023.
Content material advertising is creating, publishing, and selling articles, movies, or different content material to draw, interact, and retain clients for your small business.
Listed here are 5 content material advertising concepts you need to use in November 2023.
1. Black Friday, Cyber Monday
Retail and ecommerce personnel have been engaged on vacation presents for months — or a minimum of they need to have.
The offers began with shopping for the most effective stock at the most effective costs in order that the financial savings fall on expectant buyers like Autumn leaves in a stiff November wind.
There may be, nonetheless, nonetheless time to create Black Friday and Cyber Monday content material to assist these efforts — in a minimum of 3 ways.
Present guides. Produce posts describing the most effective BFCM offers for numerous teams, i.e., “The best way to save large looking for grandchildren this Black Friday.”
Highlight merchandise. Think about an article about your provider or product. For instance, an attire store may handle sustainable sourcing for the vacation season.
Use humor. For additional factors, go for amusing, reminiscent of a BFCM parody of kinds.
To this final level, I requested ChatGPT to generate a Black Friday advert within the voice of humor columnist Dave Barry. Right here’s the outcome:
© Dave Barry’s TV Deal Extravaganza! 8Introducing the GINORMOUS Display TV for simply $99!
“+ Decision so excessive you’ll spot Wally with out making an attempt!& Sound so actual, cooking exhibits may duck you!& WiFi sooner than Uncle Bob’s repeated jokes.
®@ First 10 patrons get a magnifying glass for pixel searching! Buyer 11? Possibly someleftover sweet. «
Doorways open post-turkey nap. Seize this bewildering deal earlier than it, like floppy disk save icons,fades into obscurity!
DAVE BARRY’S ELECTRONIC EMPORIUM – The place humor meets electrifying offers!
Phrases apply. Unwanted side effects: Uncontrollable binge-watching.
You may do one thing comparable: ask an AI software to provide your retailer’s BFCM advert copy after which share the leads to a weblog submit.
2. Nationwide Sandwich Day
November 3, 2023, is Nationwide Sandwich Day in america and a number of other different localities.
It’s typically held that John Montagu, the 4th Earl of Sandwich, invented the useful meal in 1762. Based on some, Montagu was a British statesman and a compulsive gambler who didn’t need to go away the cardboard desk to eat.
Reportedly, Montagu requested his valet to carry him roast beef between two slices of bread so he may eat together with his fingers, starting a meals revolution.
On your firm’s November content material advertising, let the sandwich articles and movies go forth. For inspiration, take into account a latest article from Huckberry’s Journal. Huckberry is a males’s attire model with wonderful content material marking.
The article “4th Annual Thanksgiving Leftover Sandwich Competitors” is without delay prose, a video, a contest, and a recipe for a cranberry, chili, and duck sandwich on a bun.
3. Election Day
As a rule, retailers ought to keep away from political matters. However this isn’t true for each model. The U.S. election day, November 2, 2023, might be a content material advertising alternative for some companies.
Tread calmly, know your model’s place, and take into account taking a stand if it is smart. Listed here are a few examples.
Election day content material may make sense for manufacturers constructed on political partisanship. Merchandise reminiscent of Jeremy’s Chocolate and Extremely Proper Beer are supposed to be political protests, so election commentary is suitable.
Equally, some buyers are on the lookout for politically energetic manufacturers. The web site Progressive Shopper, for instance, charges firms based mostly on politics and encourages customers to “put your cash the place your values are.”
4. Play Monopoly Day
Within the spirit of nationwide days for absolutely anything you may consider, November 19, 2023, is Nationwide Play Monopoly Day.
Whereas today can be a possibility for recreation outlets or shops promoting licensed Monopoly merchandise, nearly any enterprise may use the date to encourage participating, search-engine-friendly content material. Listed here are a couple of examples.
The historical past of Monopoly. Dive into the origins and evolution of the long-lasting board recreation, exploring its creation, patent journey, and numerous iterations through the years.
High 10 most coveted Monopoly properties. Survey your clients or employees on their favourite Monopoly properties, then compile and current the leads to a enjoyable and visible method.
Monopoly in in style tradition. Discover Monopoly’s quite a few references, diversifications, and appearances in motion pictures, TV exhibits, books, and different media.
All over the world with Monopoly. Showcase numerous worldwide Monopoly editions, highlighting every model’s distinctive properties and cultural diversifications. This might assist a retailer promoting travel-related gadgets.
5. Aviation Historical past Month
November 2023 is a chance to have a good time aviation historical past. This month-long commemoration is a nod to humanity’s age-old dream of flight, from the waxed wings of Icarus to the steel-clad behemoths that cruise our modern-day skies.
Aviation connects continents and brings folks nearer. Its historical past is wealthy with tales of daring, innovation, and a little bit of turbulence.
Content material entrepreneurs can harness aviation to gas their November content material technique. And also you don’t should be Boeing or Airbus to get on board. Listed here are some examples.
A kitchen provide store may publish recipes for the traditional airplane meals of the Fifties.
A golf or fishing provide retailer may produce a information to the most effective fly-in programs or streams.
An eBay store promoting outdated DVDs may create an inventory of aviation-themed motion pictures.