On-line provider of prefabricated wood buildings, Pineca, is launching a web based retailer in Sweden. It’s the firm’s third growth in Europe within the final 12 months. It already has plans for a future growth to Austria.
The Pineca Group is a Lithuania-based firm, based in 2011. It sells a wide range of prefabricated backyard buildings, wood homes and garages on-line. In Could this 12 months, it launched a web based retailer within the Netherlands. This was the corporate’s eighth market.
First Scandinavian launch
Now, the corporate is saying one other growth. With its Swedish on-line retailer, Pineca is coming into the Scandinavian marketplace for the primary time. Whereas the European economic system is slowing down, the corporate was nonetheless in a position to exceed final 12 months’s monetary outcomes, it mentioned. Along with this launch, it additionally desires to enter Austria later this 12 months.
‘Our efforts to optimize our operations made us have a greater consequence throughout this financial downturn.’
“Our efforts to optimize and enhance our operations, advertising and marketing and buyer help high quality within the final three years permit us to have a greater consequence throughout this financial downturn. We’re planning to open new markets in addition to to develop product vary and proceed efforts to enhance our customer support”, mentioned Arūnas Gečiauskas, CEO.
Localized product vary
“We will clearly see that the shopper wants and rules of the prefab constructing market in Sweden differ from our different markets, and the numerous a part of the demand is expounded to turn-key options which can be in a a lot greater worth vary”, mentioned Karolis Kailiunas, Head of selling. “We intend to supply clients high-quality DIY prefabricated wood buildings which can be shortly and simply assembled and have a a lot lower cost on-line”.
‘The Swedish market calls for extra turn-key options in a better worth vary.’
At first, the net retailer will function smaller-size merchandise, resembling residential and non-residential annexes, outside saunas, garages and carports. The corporate will step by step prolong the product vary with greater residential wood homes, that can even curiosity actual property builders.